23 April 2010
DAFF10/419B

The Australian Macadamia Society will receive funding from the Rudd Government to develop a strategic marketing plan to promote Australian macadamias in India.

The Australian Macadamia Society will receive up to $169,950 in funding under the Promoting Australian Produce program – a key election commitment for rural and regional industries.

Minister for Agriculture, Fisheries and Forestry Tony Burke said the project will help Australian growers make valuable inroads into the significant Indian market.

“The project will provide growers with a better understanding of market size and segmentation, which will open the door to more than 1 billion people in the Indian market,” Mr Burke said.

“Macadamia production occurs in northeast NSW, southeast Queensland and a few plantings in WA and plays an important role in supporting regional jobs and communities.

“For 2007-08, Australian macadamia production totalled 32,800 tonnes and exports totalled $87.4 million.”

The project is one of 14 to share in nearly $1.3 million from the Rudd Government to help promote Australia’s food and forest industries to domestic and export markets.

For further information, visit www.daff.gov.au/ausproduce.